![[digital project] image of a graphic design on a screen (for a web design agency)](https://cdn.prod.website-files.com/69852f730b1cc357f44ad4b4/69ba099cad47d9e44dbde363_Blue%20and%20Red%20Modern%20Project%20Timeline%20Flowchart%20(2).png)
The website and content teams of this global manufacturer operated in silos, often duplicating efforts and creating delays in their content process. I created the frameworks and processes to clarify ownership, ensure narrative alignment and speed up publishing time.
Content strategy
Stakeholder management
Process creation
Governance
AI Strategy
Tangible impact across editorial velocity, team capability, and automated workflow integration.
Publishing Speed
Reduced the time to create content from several months to less than 10 days
Capability Building
Educated junior team members on content strategy best practices
AI Integration
Implemented editorial and content calendars, including integrating with Opal AI in Optimizely to manage the workflow
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This project involved establishing a deep understanding of the orngaizations current processes and team members, across all regions. Through a series of interviews, workshops and process , I was able to create and onboard their content teams to a new process.
Interview team members to understand current state
Map the current and future state workflows for web and content
Review existing content plans and calendars for opportunities to improve
Leverage Opal AI within Optimizely to translate briefs to first draft copy
Create and present content strategy, governance plan and workflows