● Career Path
Consistent delivery across leadership, product strategy, and design systems.
2023 — Present
Clockwork
Current Role
• Provide strategy and UX leadership to the experience design team.
• Establish the digital strategy, content strategy and customer experience for clients across various industries.
• Map customer and employee journeys and identify areas for improvement.
•Faciliate executive stakeholder workshops to gain alignment and shared understanding.
2023
10up
• Provided leadership and mentorship to the experience design team.
• Manage 5 direct reports across design, ux, and content disciplines.
• Produce wireframes, prototypes and content plans for enterprise organizations.
• Set the vision and tactically implement accessibility and UX best practices.
2018-2023
Clockwork
• Guide clients across all industries to translate business and user needs into actionable digital strategies.
• Identify and track success measurements.
• Bring strategies and concepts to life by creating wireframes and clickable prototypes.
2016-2018
Hallmark Business Connections
• Prototyped and designed responsive pages for personalization SaaS products.
• Utilize various research methods to gather user feedback and input.
• Lead discovery workshops with business stakeholders and product managers.
2015-2016
Capella University
• Lead brainstorming and project kickoff meetings with business partners.
• Conduct content audits of campus websites.
• Ran in-person usability studies and presenting findings to leadership.
2011-2015
Navitor
• Design and launched an email marketing program from the ground up.
• Led the digital copy and print content and product migration efforts between the Office Depot and OfficeMax merger.
• Coordinated the release of new products and website updates.
• Designed navigation mps, wireframes and interactive prototypes for a personalization engine.
✦ Background
Business Strategy for Designers
University of Minnesota - Twin Cities
★ Methods & Tools
Strategic Frameworks
Jobs to be Done (JTBD)
Design Sprints
Continuous Discovery
Product Vision Board
OKRs & Prioritization
Service Blueprinting
Software & Platforms
Figma
Miro
Google Analytics
Wordpress
Webflow CMS
Jira & Confluence