● Career Path

Experience & Track Record

Consistent delivery across leadership, product strategy, and design systems.

2023 — Present

Clockwork

Current Role

Principal strategist

• Provide strategy and UX leadership to the experience design team.

• Establish the digital strategy, content strategy and customer experience for clients across various industries.

• Map customer and employee journeys and identify areas for improvement.

•Faciliate executive stakeholder workshops to gain alignment and shared understanding.

2023

10up

XD Team Lead

• Provided leadership and mentorship to the experience design team.

•  Manage 5 direct reports across design, ux, and content disciplines.

• Produce wireframes, prototypes and content plans for enterprise organizations.

• Set the vision and tactically implement accessibility and UX best practices.

2018-2023

Clockwork

Experience Strategist

• Guide clients across all industries to translate business and user needs into actionable digital strategies.

• Identify and track success measurements.

• Bring strategies and concepts to life by creating wireframes and clickable prototypes.

2016-2018

Hallmark Business Connections

UX Architect

• Prototyped and designed responsive pages for personalization SaaS products.

• Utilize various research methods to gather user feedback and input.

• Lead discovery workshops with business stakeholders and product managers.

2015-2016

Capella University

UX Architect

• Lead brainstorming and project kickoff meetings with business partners.

• Conduct content audits of campus websites.

• Ran in-person usability studies and presenting findings to leadership.

2011-2015

Navitor

eCommerce and UX Specialist

• Design and launched an email marketing program from the ground up.

• Led the digital copy and print content and product migration efforts between the Office Depot and OfficeMax merger.

• Coordinated the release of new products and website updates.

• Designed navigation mps, wireframes and interactive prototypes for a personalization engine.  

✦ Background

Education & Credentials

d.MBA

Business Strategy for Designers

B.A. In Strategic Communciation

University of Minnesota - Twin Cities

★ Methods & Tools

Strategic Toolset

Strategic Frameworks

Jobs to be Done (JTBD)

Design Sprints

Continuous Discovery

Product Vision Board

OKRs & Prioritization

Service Blueprinting

Software & Platforms

Figma ‍

Miro

Google Analytics

Wordpress

Webflow CMS

Jira & Confluence

Let's Connect

Ready to elevate your product or digital strategy?

Whether you want to reimagine a website, streamline product operations, or brainstorm strategic opportunities, I'd love to chat.

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